The Muffin Puffin

Branding and illustrations created for, a venture from the team at Baked 180 focused on delivering wholesale baked goods to cafes around Perth, WA. The brief was "your one-stop-shop for baked goods", with a fun, retro vibe. Based on this brief, I came up with the name (imagining a series of charming puffin mascots delivering muffins and such), and accompanying copy that gave off an old-school feel.

Below are the main elements created for the project— a custom-lettered logo, a series of illustrations (puffins, products and extra faff), and general definition of colours and font use for the brand. Thanks to Jenny and David for the fun project!