For Margaret River Roasting Company's first foray into craft cold brew (the aptly named Craft Cold Brew), I was brought on board to help develop the visuals, product designs and brand language. The aim was: a classy, self-assured and bold vibe, with clean, minimal visuals and the ability to grow and easily expand to include new flavours and products.
With this in mind, I developed the primary visual language: a geometric, somewhat abstract wordmark made of circles and squares that says "CRAFT COLD BREW". This collection of shapes works as a pattern which can be easily rearranged across any size grid, allowing for great flexibility designing on everything from 330ml slim cans to wide digital banners. We contrasted this bold look with a light serif, and a series of clean, monoline icons to help illustrate the key talking points.
You can see how the brand rolled out below— I'm really happy with it! Thanks to James and the team at MRRCo. for bringing me on board :v)