Branding and web design for Bouffant, a new bakery chain in the Central Coast, NSW. The brief was to create a bright, happy and contemporary identity, which still had an air of high-end quality ("affordable decadence").

To achieve this I created a brand which uses a classic French script style filtered through a millennial pink dream. Paired with the logotype is the Bouffant icon— a girl with the large bouffant hairstyle, but in the shape of a croissant. Together they present a warm, friendly and professional vibe.

Photography by Shan Rose Photography.