Croissant Logo Refresh

In early September 2018 I was contacted by the folks at Croissant about refreshing their old logo. Croissant, an app that connects remote workers with amazing coworking spaces around the world, had been using a hastily created logo for the past three years and were keen to move forwards with a new, custom mark. We went through a multitude of variations (included below), starting with a broad selection of styles, and slowly refining the concept down to the finished wordmark below. Thanks to Nisha and the team for trusting me with your brand and just generally being A+ people to work with.

 Final workmark.

Final workmark.

 Initial style explorations.

Initial style explorations.

 Digital development.

Digital development.

 Further digital explorations.

Further digital explorations.