Croissant Logo Refresh

In September 2018 I was contacted by the folks at Croissant about refreshing their old logo. Croissant, an app that connects remote workers with amazing coworking spaces around the world, were keen to move forwards with a new, custom mark that had a bit more professional character. We went through a multitude of variations (included below), starting quite broad, and slowly refining the concept down to the finished wordmark below.

Thanks to Nisha and the team for trusting me with your brand and just generally being A+ people to work with!

 
Final workmark.

Final workmark.

Logo in use on the Croissant website.

Logo in use on the Croissant website.


Some process, from hand-drawn ideas in Procreate, to tiny vector adjustments in Illustrator.

Initial style explorations. We moved forward with the idea in the centre.

Initial style explorations. We moved forward with the idea in the centre.

Further digital explorations, trying different ways to include a curl or swash of some kind. We wanted to evoke the curve of a croissant without being too cutesy or on-the-nose.

Further digital explorations, trying different ways to include a curl or swash of some kind. We wanted to evoke the curve of a croissant without being too cutesy or on-the-nose.

Making smaller changes and refinements to the logo, playing with letter weights and sizes. We ended up switching to a lowercase ‘c’ for better balance/personality.

Making smaller changes and refinements to the logo, playing with letter weights and sizes. We ended up switching to a lowercase ‘c’ for better balance/personality.

Making even smaller changes! The ‘c’ was a letter we specifically took a lot of time workshopping— breaking normal letter height rules, we ended up making it taller than the ‘o’ and ‘s’, as it was optically appearing shorter.

Making even smaller changes! The ‘c’ was a letter we specifically took a lot of time workshopping— breaking normal letter height rules, we ended up making it taller than the ‘o’ and ‘s’, as it was optically appearing shorter.