Buena Mierda

The naming, branding and packaging design of a new line of Argentinian wines being imported to Australia by Red Wax Wines.

Buena Mierda, which translates to “good shit” in Spanish, is the result of a brief which asked for “the flavours of Mendoza, Argentina, filtered through a uniquely Australian sensibility”. The name and visual look of the brand was designed to stand out with its rough, laidback style and classic Argentinian colours, while also avoiding stereotypical “fancy wine label” clichés.

The icon features a wine glass, double okay hands, a sun, and 32 dots (which both fill in the space and represent the 32 rays of the Sol de Mayo on Argentina’s flag). It also has a slight religious undertone, with the arch and Eucharist-esque symbols, which adds to the cheekiness of it being called “Good Shit”.

Big thanks to Brad from Red Wax Wines for trusting me with your delicious Argentinian baby! And to Euan for recommending me in the first place <3.